Current issues

• Staff retention / staff turnover particularly generation y
• Generational management / Communication between generations at work is problematic / in a recent survey 83% of our candidates polled believe that managers over 40 do not understand their needs.
• Attraction - Advertising industry finding they are not as attractive to new graduates
• Candidate short market in a number of areas:
  Packaging designers
  Digital account service
  Digital creative
  Design account service
  DM creative
  DM account service
• A recent survey found that 70% of respondents in Sydney, Melbourne and Brisbane-based companies were planning to add qualified staff.
• Creative talent will be in greatest demand in Sydney, followed by Brisbane and Melbourne.
• Growth in Sydney has come from the web, multimedia, broadcast, 3D and composition areas, where quality talent is in high demand. Good copywriters, and those with strategic branding experience are sought after.
• Due to the number of accounts shifting between the big players there is a strong need too for account managers

Industry changes

Traditionally a campaign was run across TV, print, outdoor and radio. As media becomes more fragmented and consumers better educated, there is less emphasis on mainstream advertising. Now there's the Internet, direct marketing, PR, viral advertising, 'word of mouth' and ambush marketing to consider.

Parent companies of advertising agencies are buying specialist marketing services as well. Understanding the role each plays in the overall mix is crucial and agencies are seeking people who naturally think outside the square.